Jobs in Sports Media

 Jobs in Sports Media explores the wide range of career opportunities that exist across today’s sports media industry, as well as new roles that are emerging as the business continues to evolve.

Students will examine both traditional sports media careers, including reporting, broadcasting, production, advertising and public relations, and newer opportunities connected to digital platforms, analytics, branded content, audience behavior and social media.

Throughout the course, students will learn what these jobs actually involve, the skills employers are looking for and how different areas of the sports media industry connect. The course also encourages students to think about their own interests, strengths and experiences as they begin considering where they may fit within the industry.

In addition to exploring different career paths, students will complete assignments designed to introduce them to the professional job-search process, including identifying current sports media opportunities and developing a resume and cover letter tailored to a specific position.

The goal of the course is not simply to introduce students to jobs in sports media, but to help them better understand what it takes to compete for those opportunities and begin preparing for a career in the industry.

Learning Objectives/Outcomes

By the end of the course, students should be able to:

• Pinpoint where and how they could realistically make their entrance into the sports media industry.
• Identify the key skills, tools and traits needed to succeed in different roles across a variety of industry segments.
• Recognize new and emerging roles, particularly those connected to digital platforms, data and audience behavior, that are reshaping the future of sports media.
• Reflect on their own strengths, interests and backgrounds to identify where they may fit and how they can stand out.
• Create a professional resume and cover letter tailored to a specific sports media position.