Why This Matters Now
Transformative travel represents a $208 billion market in the USA alone. Travelers seeking transformation stay 1.5 to 2 times longer, spend 2 to 3 times more per day, return at rates of 30 to 60 percent (compared to 10 to 25 percent for traditional tourism), and become powerful brand advocates.
This three-program series combines USC's academic credibility with the Transformational Travel Council's global leadership to give you the language, frameworks, and tools to design travel that creates conditions for transformation.
These programs serve destination organizations, tour operators, experience designers,
hospitality leaders, property managers, travel guides, facilitators, wellness professionals,
and anyone seeking to create lasting impact through travel.
Our 3 Programs
Program 1: Foundations of Transformative Tourism
March 2-18, 2026 • $1,100
The transformation economy is here, and travelers are actively seeking experiences that change them. This program gives you the language, frameworks, and tools to design travel that creates conditions for transformation.
What You Will Learn:
- Pine & Gilmore's Progression of Economic Value
- TTC's PATH Framework and H.E.A.R.T. Tool
- Regenerative principles as the foundation for transformative experiences
- 5-Stage Experience Development Canvas
- Hero's Journey and Theory U frameworks
Your Deliverable: Transformative Experience Design Brief
Program 2: Regenerative Hospitality in Action
April 13-29, 2026 • $1,100
Move beyond sustainability to ask a bolder question: How do we actively heal, restore, and contribute? Learn to create hospitality experiences where everyone, visitors and hosts alike, leaves better than they arrived.
What You Will Learn:
- Sustainability vs. regeneration in practice
- Paul Hawken's 12 Regeneration Questions
- Whole systems thinking and biophilic design
- Inner Development Goals (IDGs) framework
- Reciprocity mapping for stakeholder value
Your Deliverable: Regenerative Hospitality Roadmap
Program 3: Tell the Story: Marketing & Sales
May 18 – June 8, 2026 • $1,100
The travelers you want to reach are already looking for you. Learn to communicate transformation authentically, let your purpose become your positioning, and build a community of travelers who find you because of who you truly are.
What You Will Learn:
- Seven transformative traveler types
- Hero's Journey for marketing narratives
- Regenerative marketing principles
- Sales as service methodology
- Partnership and trade development
Your Deliverable: Transformative Marketing & Stakeholder Engagement Strategy
Complete Series Bundle
BEST VALUE
The comprehensive pathway to becoming a Certified Transformative Travel Professional.
What's Included:
- All three programs (18 live sessions)
- 36 hours of expert instruction
- Three implementable deliverables
- Capstone project opportunity
- Certification as Transformative Travel Professional
$2,800 (Save $500)
TTC Members and USC Alumni receive 15% off all programs
Program Format
Designed for working professionals, each program is immersive and discussion-based, emphasizing peer learning, collaborative problem-solving, and real-world application.
Live Sessions
Monday and Wednesday, 11 a.m. – 1 p.m. EST. Six 2-hour sessions per program over three weeks.
Discussion-Based Learning
Peer learning, breakout sessions, case studies, and collaborative problem-solving with expert facilitation.
Practical Deliverables
Each program produces a complete, implementable document ready for your organization.
Integration Session
2 to 4 weeks post-program: present your progress, troubleshoot challenges, and receive peer feedback.
Ready to Lead the Future of Travel?
Program 1 begins March 2, 2026. Seats are limited to ensure meaningful discussion and personalized feedback.