Aadya Sanwal

Penn State University

Aadya Sanwal is a Ph.D. Candidate in Marketing at The Pennsylvania State University. She has an MBA from Indian Institute of Management Calcutta and worked as a technology consultant at PricewaterhouseCoopers before joining the Ph.D. program. Her research explores how situational factors-such as personal experiences with extreme weather, media coverage, regulations, and corporate marketing efforts-affect consumer purchases of sustainability-marketed products. She examines how these factors shape consumers' perceptions and behaviors and how firms can effectively promote environmentally friendly products. 

Ankit Singh

Texas A&M University

Ankit Singh is a third-year doctoral student in quantitative marketing at Mays Business School, Texas A&M University. His research focuses on sustainability, firm strategies, and healthcare, with an emphasis on overall consumer well-being. He explores how businesses can adopt data-driven strategies to enhance sustainability efforts, improve healthcare access, and drive positive consumer outcomes.

Methodologically, He employs machine learning, deep learning, econometrics, and causal inference to analyze complex datasets. He specializes in natural language processing, experimental design, and predictive modeling to generate actionable insights. His work aims to develop frameworks that optimize decision-making, inform policy interventions, and create value for both businesses and society.

Before joining the Ph.D. program, Ankit worked as a research assistant at the Indian Institute of Management Udaipur and as a software engineer at Accenture. He holds an MBA and a bachelor's degree in Electronics and Communication Engineering.

Bhavna Phogaat

University of South Carolina

Bhavna Phogaat is a Ph.D. candidate in Business Administration (Marketing) at the Darla Moore School of Business, University of South Carolina (USC). Her research interests lie in public policy and marketing, and social media analytics. She uses applied econometrics, causal inference, and quasi-experimental methods to examine customer response and the impact of policy interventions.
Bhavna’s research on daylight saving time has been published in the Journal of Marketing and cited by nearly 40 media outlets within a year of its publication. Her overall research performance in the doctoral program has been recognized through several honors and awards, including the Doctoral Fellows Award for Outstanding Academic Performance (2024) and selection to represent USC as the Haring Symposium Presenter (2025), AMA-Sheth Foundation Doctoral Fellow (2023) and the Marketing Strategy Doctoral Consortium Fellow (2022).
She has a quantitative and marketing background. Prior to joining the doctoral program, she worked in the Customer Insights – Data Analysis domain at an analytical firm. In addition to research, Bhavna is passionate about teaching. She has taught undergraduate courses in Principles of Marketing Research. She has also served as a teaching assistant for several MBA, Professional MBA and undergraduate courses, including Marketing Analytics, Digital Marketing and Social Media Analytics, and CRM and Data Mining.

Chengzhe Liu

Iowa State University

Ph.D. Candidate at Iowa State University studying livestreaming platforms and digital marketing. Research on revenue-sharing policies received 2025 OFR Young Scholar Award and AMA Best in Track Paper.

Chenyu Yu

Drexel University

Chenyu Yu is a Ph.D. candidate in Marketing at Drexel University, specializing in customer experience in the digital world. Her research explores collective real-time shopping environments, focusing on how affective atmospheres, real-time interactions, and social dynamics influence consumer decision-making. She also examines omnichannel shopping behaviors, particularly why consumers switch between channels throughout their buying journey. She employs a mix of qualitative methods, video data analysis, and surveys to uncover mechanisms underlying the real-world data.

Constanza Urdaneta Romano

The University of Texas at Austin

My name is Constanza Urdaneta Romano, and I am a third-year Ph.D. student in the Marketing Strategy track at the McCombs School of Business at The University of Texas at Austin.

My research centers on how firms communicate and manage information across diverse stakeholders—including consumers, employees, and policymakers—to shape perceptions, behavior, and strategic outcomes. I am particularly interested in how marketing intersects with other business functions to influence firm performance and brand equity.

One stream of my work explores the marketing–human resources interface, examining gender pay disparities within marketing roles. This research investigates how firm policies, HR practices, and internal sentiment contribute to compensation equity and, in turn, to organizational reputation and brand strength.

A second stream focuses on product labeling and information disclosure, analyzing how firms manage regulatory constraints and information asymmetries in ways that shape consumer decision-making. This work considers the strategic balance between compliance, creativity, and brand positioning.

Together, my projects aim to deepen our understanding of how information, whether internal or market-facing, functions as a strategic marketing asset.

David de Jong

Vrije Universiteit Amsterdam

David de Jong is a fourth-year Ph.D. candidate in Marketing at the Vrije Universiteit Amsterdam, specializing in digital communication and the use of unstructured data at the point of sale. Specifically, in one project, he identifies the key drivers of success and failure for shopping malls using online customer reviews. In another, he investigates the factors that determine the effectiveness of being exposed to in-store digital signage. Overall, he is a phenomenon-driven researcher who is using large-scale data to provide relevant academic and practical insights, continuously exploring novel approaches to transform digital marketing strategies and drive retail innovation.

Debhuti Roy

Indiana University

Debhuti (Deb) Roy is a third-year doctoral student in Marketing at the Kelley School of Business, Indiana University. Her research focuses on marketing strategy, with a particular emphasis on the role of the Chief Marketing Officers in shaping firm outcomes, Customer Relationship Management, Artificial Intelligence, and Political Dynamics in Marketing. Her current research examines the impact of CMO risk propensity on firm research productivity, demonstrating that while CMOs do not necessarily alter overall investment in innovation, they significantly influence the composition and nature of innovative projects. By exploring these managerial effects, her work contributes to a deeper understanding of how marketing leadership drives firm strategy.

Before joining the Ph.D. program, Deb worked as a Marketing Research Associate at the Nine Network of Public Media (PBS), St. Louis,  where she worked extensively with Nielsen and Polk data to aid targeted fundraising and was responsible for preparing grant proposals. She holds an MBA and a bachelor's degree in microbiology. In her free time, she enjoys swimming and visiting art museums around the world.

Dingli Wu

KU Leuven

Dingli Wu is a fourth-year Ph.D. candidate at KU Leuven, Belgium. His research focuses on quantitative marketing, specifically consumer decision-making in retailing. In his work, he explores how consumers adjust their grocery shopping behavior in response to disruptive events in daily life, including sensed threats, as well as various economic, health, and life status changes. Before joining the Ph.D. program, Dingli received a research master's degree in business data science from Erasmus University Rotterdam and Tinbergen Institute in the Netherlands. He also holds a bachelor's degree in economics from Southwestern University of Finance and Economics, China.

Francisco Zuloaga Cosme

University of Kansas

Francisco Zuloaga Cosme is a Ph.D. candidate in Marketing at the University of Kansas. His research focuses on adversarial dynamics that challenge firms in both digital and traditional business environments, with a particular interest in competitive disruptions, sabotage, and review bombing.

Originally from Mexico, Francisco earned a B.A. in Philosophy from the University of Texas at the Rio Grande Valley and an M.A. in Economics - Data Analysis from the University of Texas at San Antonio. His current projects examine the mechanisms and consequences of sabotage in business contexts, as well as the financial and reputational effects of review bombing on movies.

Francisco joined the Ph.D. program in Marketing in 2022 and is set to present his dissertation in Fall 2024.

Hendrik Martin Schierwater

University of Münster

Hendrik Martin Schierwater is a doctoral candidate in marketing strategy at the Chair of Digital Transformation, University of Münster (Germany). His primary research areas include top management teams, emerging leadership approaches in marketing, and augmented reality use cases for marketing. Methodologically, he specializes in spatial data analysis with an emphasis on augmented reality, machine learning-based text analytics, and other natural language processing techniques. Prior to his doctoral studies, he earned a Master of Science in Business Administration from the University of Münster and completed a semester abroad at NHH Bergen, Norway.

Hyejeong Kim

Georgia Tech

Hyejeong Kim is a first-year Ph.D. student in Marketing at Georgia Tech. She has applied machine learning, unstructured data analysis, and field experiments to examine consumer interactions in digital environments, contributing to publications in marketing journals. Her recent interests focus on innovative methodologies, particularly in areas such as biometric tracking and deep learning applications in marketing. 

Isabel Maddocks

University of Guelph

Isabel Maddocks is a Ph.D. student and sessional lecturer at the University of Guelph's Lang School of Business and Economics. Her research explores how marketing strategy can drive sustainable consumer behavior, with a focus on circular economy entrepreneurship and sustainability labeling. By integrating principles from economics, consumer psychology, and sustainability, her work examines how businesses can leverage marketing to create both economic and environmental value.

As an instructor, Isabel teaches courses on ethical marketing, pricing strategy, and corporate social responsibility, guiding students in applying marketing frameworks to real-world sustainability challenges. She has also contributed to scholarly discussions on sustainable transformations in food systems, co-authoring work published in Nature Reviews Earth & Environment.

With a background in environmental economics and food systems research, Isabel takes an interdisciplinary approach to understanding market-driven solutions to sustainability issues. She is also actively involved in industry outreach, fostering connections between students and professionals in sustainable business.

She is a recipient of the SMART Training Platform Bursary (2024-2025) in recognition of her contributions to sustainability research.

Jaihyun Jeon

Syracuse University

Jaihyun Jeon is a fourth-year Ph.D. candidate in Marketing (quantitative track) at the Whitman School of Management, Syracuse University.

His research focuses on digital marketing, particularly firm strategies related to social media and artificial intelligence (AI). He examines (1) how the financial impact of product-related negative word-of-mouth (WOM) on firm value is contingent on corporate social responsibility reputation, (2) how AI-driven internal firm strategies influence financial analysts' earnings forecasts for the firm, and (3) AI's role in new product development.

He earned a bachelor's degree in mechanical engineering from Korea University and a master's degree in business administration (marketing concentration) from Seoul National University. Prior to pursuing his Ph.D., he worked as a data analyst at Johnson & Johnson Consumer.

Jocelyn Cao

University of Georgia

Jocelyn is a third-year Marketing Ph.D. candidate at the University of Georgia. Her research interests include artificial intelligence, marketing-finance interface, and influencer marketing. Her current research focuses on exploring how artificial intelligence affects the marketing labor market and firm performance, and how different factors affect influencer marketing effectiveness. Prior to joining UGA, she received a B.S. in Accounting from the State University of New York, Binghamton and an M.S. in Economics from the University of Hong Kong.

Kalynn Coy

University of Missouri

Kalynn Coy is a Ph.D. candidate at the Robert J. Trulaske, Sr. College of Business at the University of Missouri. Her research interests explores the intersection of technology, endorsements, and trust. She is particularly curious about the antecedents and consequences of endorser credibility, authenticity, blame, and trust. 

Kalynn is an AMA-Sheth Foundation Doctoral Fellow and her work has been recognized by the University Sales Center Alliance. She has received the University of Missouri's Outstanding Graduate Research Assistant and Outstanding Teaching Assistant awards. Her research has been presented at AMA, EMAC, Frontiers in Service, HICSS, and ACR. She has also been recognized as a Sheth Fellow and by the University Sales Center Alliance. 

Her research has been presented at EMAC, Frontiers in Service, and ACR. 

Prior to embarking on her PhD journey, Kalynn developed a practical understanding of digital marketing by working in digital marketing in social media, SEO, and content creation.

Kiwoong Yoo

University of Tennessee

Kiwoong Yoo is a fifth-year Marketing Ph.D. Candidate at the Haslam College of Business at the University of Tennessee. His research examines how firms leverage marketing strategies to navigate disruptions. His work has been published in the Journal of Retailing and is forthcoming in the Journal of the Academy of Marketing Science. Kiwoong's dedication to impactful research has been recognized through the 2025 AMA Retail and Pricing SIG Doctoral Student Award, and he was a finalist for the 2024 Haslam College of Business Outstanding Doctoral Student Researcher Award. Kiwoong holds a B.S. in Interdisciplinary Studies (Biological Sciences and Sociology) from Cornell University and a B.B.A. in Accounting from Hofstra University. He is a certified public accountant (CPA) in New York, where he worked as an auditor and consultant at Deloitte, advising clients across industries such as gaming and healthcare insurance. Beyond research, he actively engages in the academic marketing community, having served as Vice Chair of Communications for the AMA Doctoral SIG.

Licheng Sun

Texas A&M University

Licheng (Mike) Sun is a third-year Ph.D. student in quantitative marketing at Mays Business School, Texas A&M University. Before joining the Ph.D. program, he worked as a research assistant at Duke University and completed his master degree there in political economy. His areas of interest are marketing strategies, marketing crime, corporate branding, and public policy.

Liuyi Wang

University of Arizona

Liuyi Wang studies organizational change dynamics. Her research examines two main areas: how organizations adapt to structural changes within other entities in the supply chain setting, and how consumers respond to organizational changes, particularly those driven by public policy shifts. She is trained in and uses a variety of econometric techniques in her research. Before joining the University of Arizona's Ph.D. program in Marketing, she earned an MSc in Quantitative Economics and Econometrics from the University of Arizona and a B.SocSc in Economics from Hong Kong Baptist University.

Melissa Baucum

University of Tennessee

Melissa Baucum earned a B.A. in integrated marketing from Pepperdine University before starting her career at a Los Angeles research agency, conducting research for Fortune 500 tech and CPG clients. She then joined Hulu (Disney Streaming) as a marketing strategy researcher, which sparked her interest in answering firm questions using secondary data. Melissa entered Haslam’s marketing doctoral program in 2020. Since then, she has been recognized for her research in frontline strategy (AMA’s OFR Young Scholar Award and Strategy SIG Student Research Award, 2023) and teaching (Haslam's Outstanding Doc Student Teacher, 2024).

Mithila Hegde

University of North Carolina at Chapel Hill

Mithila Hegde is a third-year Marketing Ph.D. candidate at the University of North Carolina at Chapel Hill. Her research interests include platform governance mechanisms, particularly reputation systems and strategic seller behavior in digital economies. Using casual, structural, and machine learning models, she analyzes large-scale marketplace data to uncover patterns in seller decision-making and market outcomes.

Before academia, Mithila worked as an e-commerce key account manager at Piramal Consumer Healthcare, overseeing brand portfolios and sales performance across multiple online platforms, including Amazon. She holds an M.B.A. from the Indian Institute of Management Ahmedabad and an M.S. in Marketing from Purdue University.

Outside of research, she enjoys paper quilling, theatre, typography, and learning languages.

Praveen Punia

University of Houston

Praveen is a fourth-year Ph.D. student in Marketing at the University of Houston, with a passion for leveraging data-driven insights to understand organizational dynamics and enhance marketing effectiveness. His research interests are in the domain of Quantitative Marketing Strategy, with a focus on two research areas: Career Management and Video Games. He specializes in using various methods for answering substantive questions, including econometric modeling, machine learning, and game theory, to generate actionable insights that bridge theory and practice.
 
His paper examining performance incentives and employee retention is currently invited for third-round revision at the Journal of Marketing Research and received the best paper award at the 2024 OFR Symposium. His dissertation has been recognized with the 2025 Sales SIG Best Doctoral Dissertation Proposal Award, with the first essay also published in the MSI Working Paper Series.

Ritesh Adhyapak

Georgia State University

Ritesh is a fourth-year marketing doctoral student at Georgia State University's J. Mack Robinson College of Business. His research focuses on economic, social and climate issues that impacts communities and markets. His current work investigates the impact of Ethnic/Racial Animus towards employees and its subsequent impact on firm performance. Ritesh teaches Marketing Management to undergraduates at GSU.

Vincent Weidenbörner

University of Cologne

Vincent Weidenbörner is a Ph.D. Candidate at the Chair of Retailing and Customer Management at the University of Cologne, where he has been conducting his research since September 2022 with Prof. Werner Reinartz, PhD, as his advisor. He earned his bachelor's degree in economics from the University of Cologne and completed his master's degree in economics at the University of Münster in 2022. Alongside his academic pursuits, he gained practical experience in supply chain management and international energy regulation. His research interests encompass the fields of Retailing, Randomized Controlled Trails (RCTs), Geoinformation Systems, and Energy Economics.

Wanwan Yang

University of Georgia

Xiaobo Lin

Syracuse University

Xiaobo Lin is a fourth-year PhD student in marketing at Syracuse University's Whitman School of Management. She is passionate about marketing strategy, focusing on how firms navigate industry challenges while enhancing customer well-being and societal welfare. Xiaobo employs rigorous econometric modeling, advanced text analysis, computer vision techniques, and multimodal analysis to uncover novel insights into firm behavior. Specifically, her research examines the spillover effects of negative news on rival firms and how they strategically adjust through branding and innovation. She also investigates corporate social media communications, particularly the role of visual elements-such as female representation-in shaping consumer engagement.

Yilian Du

University of South Carolina

Yilian Du is a third-year Ph.D. student in Marketing at the University of South Carolina. Her research focuses on online retailing, assortment decisions, and price inflation, with a particular emphasis on understanding imbalances in product availability and pricing dynamics. She investigates how reselling influences price inflation on online retail platforms and examines the factors driving disparities in product offerings and consumer access. To uncover insights, she employs a combination of advanced methodologies, including Applied Econometrics, Machine Learning, and Experimental Research. She received the ISMS Doctoral Dissertation Early-Stage Research Grants in 2023.

Yimeng (Margaret) Cai

University of North Carolina at Chapel Hill

I'm Yimeng Cai (Margaret), a third-year Ph.D. student in Business Administration at the University of North Carolina at Chapel Hill, focusing on Quantitative Marketing. I'm passionate about leveraging data-driven insights and AI tools to create value for businesses and drive sustainable competitive advantage. My research centers on social media, e-commerce, influencer marketing, and retailing. With a background in business consulting, I aim to bridge the gap between research and practice, using innovative methods to solve real-world challenges. I'm motivated by the potential to make a tangible impact in this technology-driven world through thoughtful and impactful research.

Yulin Chen

Georgia Institute of Technology

I'm Yulin Chen, a first-year Ph.D. student in Quantitative Marketing at the Georgia Institute of Technology. My research interests focus on digital marketing and consumer welfare.

Zhendong Zuo

University of South Carolina

Zhendong Zuo is a fourth-year Ph.D. candidate at the University of South Carolina's Darla Moore School of Business. Substantively, his research explores various aspects of digital marketing, including (1) the impact of product selection on streamer survival and product sales on e-commerce platforms and (2) the role of social tie strength in shaping consumer response to targeted advertising on social media. More recently, he has been investigating the intersection of digital marketing and society, focusing on how online public discourse on school shootings influences the supply of school safety initiatives.

An empirical modeler, Zhendong uses econometrics and natural language processing models. He leverages proprietary secondary data, primary survey data, quasi-natural experiments, and publicly available datasets to answer phenomenon-driven research questions.

His work has been recognized with the AMA Marketing Strategy SIG Doctoral Research Award (2024) and third place in the University of South Carolina's 3 Minutes Thesis Competition (2023).

Before his doctoral studies, he worked as a Chinese-French translator in Congo. Originally from a picturesque village in eastern China, Zhendong has studied and worked across Asia, Europe, and Africa.

Abhi Bhattacharya

University of Alabama

Abhi Bhattacharya is an Assistant Professor in Marketing at the University of Alabama and received his doctorate from Indiana University, Bloomington. His primary research interest lies in quantitative applications within marketing strategy, especially in the domain of marketing-finance interface and industrial organization as well as within the methodological applications of text analytics and machine learning within marketing. He has presented at all major marketing conferences over several years and has published in multiple high-impact outlets including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing and the Journal of Academy of Marketing Science among others. Pre-academia, Abhi worked in chemical manufacturing.

Amirhosein Zahedi

University of Kentucky

Amir Zahedi is an assistant professor of marketing at the Gatton College of Business and Economics at the University of Kentucky. He received his Ph.D. in Marketing from Iowa State University and holds an M.Sc. in Entrepreneurship and a B.Sc. in Industrial Engineering. 

His research is focused on empirically studying the impacts of digital technology disruptions in the contemporary business landscape. His interests also extend to exploring digital technology disruptions in various contexts, including sales domains, entrepreneurial ventures, the entertainment industry, and B2B/B2G sectors. Amir's methodological expertise as a quantitative empirical modeler includes quasi-experimental causal inference, econometric modeling, panel data analyses, and event studies.  

His pre-academic career includes entrepreneurial roles in startups and managerial positions in SMEs. Outside academia, Amir, a former collegiate basketball player, still occasionally hits the court for a game and also enjoys refining his coffee barista skills.

Andre Martin

University of Notre Dame

Dr. Andre Martin "Dr. Dre" (he/him) is a problem solver who leverages his working experience and academic training to solve tough research questions and communicate their findings to audiences of all backgrounds. He holds a Bachelor's degree in Computer Science from the University of Texas at Arlington and a Master's Degree in Electrical Engineering from Rochester Institute of Technology. During his 15 years of industry experience, where he worked for Xerox and SRC Inc. (a defense contractor) as a software engineer and program manager, he conducted several employee, executive, and customer training workshops covering both technical and procedural topics. 

Dr. Martin's dedication to his field is evident in his recent achievement of a Doctorate in Marketing from The University of North Carolina at Chapel Hill. This academic milestone, coupled with his industry experience, has led him to his current position as an Assistant Professor in Marketing at the University of Notre Dame's Mendoza College of Business. His passion for problem-solving, software training, and industry experience uniquely position him to address business questions using innovative machine-learning techniques in the areas of data privacy, marketing finance, and innovation. He has also developed and currently teaches a Business-to-Business Marketing Strategy course to undergraduate and MBA students. 

Annette Tower

Clemson University

Annette Tower is an Assistant Professor of Marketing at Clemson University. In her research, she derives managerially relevant insights based on marketing resource allocations, tactical tradeoffs, and international marketing activities. She has a keen interest in sustainability, practically and intellectually. 

Her work has been published in the Journal of International Marketing, Journal of Business Research, AMS Review, and the Journal of Product Innovation Management. She received the inaugural Lisa Scheer Research Award for the Best Junior Faculty Fellow Research Proposal at the 2020 Marketing Strategy Consortium. 

She is a founding member of Women in Marketing Strategy (WIMS), a global marketing strategy community dedicated to empowering female scholars by fostering research collaboration, networking, professional growth, and leadership.

As a German native, she enjoys traveling, nature, and Fußball with her family.

Anwesha De

University of Nebraska Lincoln

Anwesha is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Before joining the University, she spent two years at Universita Bocconi, Italy, as an Assistant Professor in their Marketing Department. Her research interests lie in Social Media, Influencer Marketing, Digital Marketing, Advertising, and Branding. She studies how the alignment of a brand's marketing communication strategies and media consumption habits of consumers impact outcomes such as Brand Equity and Brand Engagement. Her research has been published in Marketing Science. She received a Ph.D. in Business from Indiana University, a Master's in Statistics (Mumbai University), and an MBA (XLRI Jamshedpur), India. Before joining academia, she worked in the Media and Panel group of Kantar IMRB and in the Customer Intelligence Unit at HDFC Bank.

Arnd Vomberg

HEC Paris

Arnd Vomberg is an Associate Professor at HEC Paris, France. His research focuses on two major transformations companies are currently undergoing: the ongoing digital transformation and the shift toward a more socially responsible approach to marketing. He has a particular interest in business-to-business marketing, sales management, pricing, and marketing-interfaces.

His research has been published in leading journals such as the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.

Before joining HEC Paris, Arnd Vomberg was an Associate Professor at the University of Groningen (The Netherlands) and a Professor at the University of Mannheim (Germany).

Ashish Sharma

University of Arkansas

Ashish is an Assistant Professor of Marketing at the Walton College of Business, University of Arkansas. He earned his PhD in Marketing from Terry College of Business, University of Georgia. His research focuses on marketing strategy issues that impact all stakeholders, with particular attention to three key domains in both B2B and B2C contexts: (1) the performance implications of firms’ marketing strategies, (2) sales and salesforce management, and (3) digital and social media marketing. His research has appeared in Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, and European Journal of Marketing. Ashish has received multiple grants and awards for his research from the American Marketing Association and Sales Education Foundation. Outside of work, he enjoys hiking with his dog, exploring country trails on his motorcycle, and flying recreationally.

Binay Kumar

Appalachian State University

Binay Kumar is an Assistant Professor of Marketing at the Walker College of Business, Appalachian State University in North Carolina. Prior to getting Ph.D. in Marketing from Georgia State University (GSU), he received Bachelor of Technology with honors from the Indian Institute of Technology (IIT-BHU), and MBA from the Indian Institute of Management (IIM). His research interests include B2B Marketing, Sales Management, and New-age Technologies. He has published in Production and Operations Management, International Journal of Research in Marketing, Industrial Marketing Management, European Journal of Marketing, Journal of Personal Selling & Sales Management, and Journal of Business Research. Binay's teaching interests include Principles of Marketing, Marketing Research, and Marketing Analytics.

Boas Bamberger

University of Cologne

Boas Bamberger is a postdoctoral researcher at the University of Cologne. He aims to contribute new perspectives on steering B2B marketing and sales organizations to deliver superior long-term customer outcomes. In his research, he collaborates with various industry partners to complement insights from in-depth qualitative research with large-scale field studies and experiments. His research has been published in the Journal of Marketing and Journal of Business Research and received numerous awards and grants such as the GSSI 2021 Conference Best Paper Award or the USCA Sales Research Grant 2024. He obtained his PhD at the University of Mannheim before serving as senior strategist in CEO units of various corporates. His industry experience includes founding and selling two tech-startups and spans industries such as healthcare, pharmaceuticals, wholesale, insurance, automotive, advertising, and IT.

Breagin Riley

University of Notre Dame

Breagin (BRAYG-in) K. Riley (she/her) is an award-winning professor whose innovative research integrates analytical rigor with deep social and cultural insights to address critical questions in marketing strategy. With a Bachelor's Degree in Management Science from MIT's Sloan School of Management, and Masters and Doctorate Degrees in Marketing from Northwestern University's Kellogg School of Management, Breagin approaches marketing challenges from a uniquely interdisciplinary and strategically relevant perspective.

Currently, Breagin serves on the faculty at the University of Notre Dame's Mendoza College of Business, where her work investigates how social movements reshape market dynamics, strategically impacting consumer demand, pricing structures, brand positioning, and customer and employee loyalty. Her multi-method research-spanning qualitative analysis, experimental design, and econometrics-offers fresh insights into strategic marketing decisions, particularly how organizations can proactively respond to evolving cultural and social influences to sustain competitive advantage.

Beyond her research contributions, Breagin is an engaging educator who has developed and taught courses in Marketing Strategy, Consumer Behavior, and Brand Management at both undergraduate and graduate levels, consistently fostering strategic thinking and innovation among emerging marketers.

Outside academia, Breagin enjoys spending quality time with family and friends, reading extensively, and exploring new destinations through travel.

Georgia Liadeli

Frankfurt School of Finance and Management

Georgia Liadeli is Assistant Professor at the Frankfurt School of Finance and Management. Her primary research interests lie in branded communication for strategic decisions, with a focus on what brands, managers, or influencers say on social media.  Before starting her Ph.D. at the Vrije Universiteit Amsterdam, she worked as a consultant advising clients on M&A, IPO, and strategy projects. Her work is published in the Journal of Marketing, and has been presented at international conferences including EMAC, Marketing Science, Global Marketing SIG, and Winter AMA. She is the recipient of the Winter AMA Best Paper in Track Award (social media and digital marketing), ABRI Best Paper Award, Horizont research grant, the MSI & JPP&M research grant, and runner-up for the Donald R. Lehmann Award and John A. Howard/AMA Doctoral Dissertation Award.

Gijs Overgoor

Southern Methodist University

Gijs Overgoor is an Assistant Professor of Marketing at SMU Cox School of Business. In this research, Gijs focuses on applying techniques from AI and Econometrics to solve substantive marketing problems. Specifically, his research examines the large-scale impact of visual content, such as pictures and videos on e-commerce platforms or TV advertising, on consumer decisions. In addition, Gijs investigates how to tackle the problem of fake reviews on online platforms. His work has been published in the Proceedings of the National Academy of Sciences (PNAS) and the International Journal of Research in Marketing (IJRM). This research has been featured in major outlets such as Forbes, the Wall Street Journal and Business Insider among others. Gijs was a runner-up for the EMAC-AiMark Doctoral Dissertation Award 2022 and his research has been funded the Amazon Research Awards and the Marketing Science Institute. 

Hoorsana Damavandi

University of Tennessee at Knoxville

I am an Assistant Professor in the department of Marketing. I earned my  Ph.D. in Marketing from Ivey Business School, Western University, in 2024, specializing in quantitative marketing strategy. 
I was born and raised in Tehran, Iran. My research is focused on understanding how firms deal with adversity in their upstream and downstream relationships. I work on the substantive areas related to product quality failures, price increases, and location-based marketing. My work has been published in premier journals such as the Journal of the Academy of Marketing Science, and Manufacturing & Service Operations Management. I use econometrics, spatial and network analysis, machine learning, and experiments in my research. During my free time, I enjoy going on nature walks, watching movies and soccer matches, and playing deductive board games. 

Jisu Kim

Auburn University

Jisu J. Kim is an Assistant Professor of Marketing at Auburn University whose research explores how firms can build and sustain meaningful customer relationships in the digital age. Her work spans relationship dynamics, customer loyalty, digital marketing, and sustainability, with a central focus on how customer-centric strategies evolve across platforms and touchpoints. Dr. Kim investigates loyalty mechanisms, influencer and platform-based engagement, and the tensions introduced by technological advancements. Her research has been published in leading journals, including the Journal of the Academy of Marketing Science and the Journal of Retailing, and has received honors such as the Davidson Awards (2019, 2021) and finalist recognition from the JAMS/Sheth Foundation (2021).

Prior to entering academia, Dr. Kim worked as a consultant for U.S. federal government agencies. She holds a Ph.D. in Marketing from the University of Washington, an M.S. in Marketing from KAIST (Korea Advanced Institute of Science and Technology), and a B.S. in Information Systems from Carnegie Mellon University.

Kristopher Keller

University of North Carolina at Chapel Hill

Kristopher Keller is an Assistant Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He earned his Ph.D. in Marketing from Tilburg University in the Netherlands. His research falls into two streams: (i) private labels and (ii) responsible retailing, which looks at initiatives in the retailing industry and its implications for society such as healthier shopping habits (reducing sugar content, soda taxes) or environmental effects (plastic bottle deposits, bans of paper store flyers). His work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, and the Journal of Retailing and has earned him multiple awards, including the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.

At Kenan-Flagler, Kristopher teaches marketing core courses and he has received the Weatherspoon Award for Excellence in MBA Teaching. He serves on the editorial boards of Journal of Marketing, Journal of Marketing Research, Marketing Science, and Journal of Retailing.
Before academia, he was active in the jewelry business-an experience that, while fascinating, confirmed his preference for studying retail strategies rather than running them. When not analyzing data, he enjoys contemplating whether his own grocery shopping behavior always aligns with his research findings (spoiler: it doesn't).

Luciano Lapa

Penn State University

I am originally from Brazil and received my Ph.D. from Indiana University in 2023. I am interested in research on the interface of marketing, finance, accounting, and behavior economics. Specifically, I study the relationships between different kinds of risk and the behaviors of managers, and how those relationships affect firm performance. My research also deals with short and long-term trade-offs of managers' reactions to risk.

Manpreet Gill

University of South Carolina

Manpreet Gill is Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina. His research broadly focuses on providing meaningful theoretical contributions and actionable managerial insights through causal assessment of managerially relevant questions pertaining to the strategic marketing actions designed for the betterment of stakeholders, such as customers, investors, and society. Manpreet relies on a variety of data sources ranging from publicly available data to proprietary data through collaboration with firms. He emphasizes the use of institutional knowledge pertinent to the study contexts to identify befitting empirical models that can adequately address the research questions and yet overcome identification challenges such as simultaneity, self-selection, correlated unobserved factors etc. Such empirical models may be based on rich data, economic theory (e.g., linear-in-means model for peer effects), or causal econometric framework such as difference-in-differences, synthetic controls, matching etc. His research has appeared in the top marketing journals such as the Journal of Marketing, the Journal of Marketing Research, and the Journal of the Academy of Marketing Science.

Muzeeb Shaik

Indiana University Bloomington

Muzeeb Shaik is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University. His research focuses on quantitative marketing strategy, business-to-business (B2B) marketing, sales management, and the social impact of marketing. His work employs a variety of empirical methods, including applied econometrics, causal modeling, and applied machine learning, to address critical managerial challenges. Muzeeb earned his Ph.D. in Business Administration (Marketing) from Mays Business School, Texas A&M University, his M.S. in Industrial Engineering from Texas Tech University, and his B.Tech. in Mechanical Engineering from J.N.T.U. College of Engineering, Hyderabad, India. Before transitioning to academia, he gained industry experience in B2B sales and management roles.

Nan Zhao

Georgia Institute of Technology

Dr. Nan Zhao received her doctoral degree in Business Administration from Washington University in St. Louis, and she is currently an Assistant Professor of Marketing at Scheller College of Business, Georgia Institute of Technology. Her research primarily lies in the areas of customer relationship management, retailing, digital marketing, and public policy. Her recent work has been published in Management Science.

Nandini Ramani

Texas A&M University

Nandini Ramani is an Assistant Professor of Marketing at Mays Business School, Texas A&M University She is an empirical researcher who uses causal modeling tools to answer relevant marketing questions at the intersection of business, government, and society. Her research areas include foreign competition, myopic management, and marketing leadership. Her research has been published in the Journal of Marketing and Mayo Clinic Proceedings. She received a B.E. in Computer Science from B.M.S. College of Engineering in Bangalore, India, an M.B.A. from the Indian Institute of Management, and a Ph.D. in Marketing from the University of Texas at Austin.

Paul Parker

University of Kansas

Paul Parker is an assistant professor of marketing at the University of Kansas School of Business. His research focuses on quantitative marketing and strategy. He primarily examines how higher-level consumer phenomena, such as network effects, affect individual-level purchase choices and firm pricing decisions. At KU, Professor Parker teaches customer relationship management at the undergraduate and MBA levels. He earned his MS in management science and engineering from Columbia University and his PhD in management, in the field of marketing, from INSEAD.

Roman Welden

Indiana University

Dr. Roman Welden joined the Marketing Department at the Kelley School of Business in August 2022. He earned his Ph.D. in Marketing at the University of Tennessee. Roman is a marketing strategy researcher, and his primary research areas include video game marketing, influencer marketing, and nonprofit marketing. His research has been published in top marketing journals including the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Retailing. When he is not working, Roman is an avid video game and tabletop gamer with a special love for the Legend of Zelda series and Warhammer.

Sayan Gupta

Clemson University

Sayan Gupta is an Assistant Professor of Marketing at Clemson University's Wilbur O. and Ann Powers College of Business. He is an empirical marketing strategy researcher with a substantive focus on brand actions that have potential negative consequences for brands. He received his PhD in Marketing from the University of Pittsburgh in 2023. His dissertation on "Brand Actions and Love-Hate Relationships with Consumers" investigated various aspects of consumer polarization and won awards from the INFORMS Society of Marketing Science and the American Marketing Association. He continues to work on these research topics in close collaboration with the Clemson University Media Forensics Hub - a group of multidisciplinary scholars engaged in the pursuit of mitigating online disinformation and deception. His work has appeared in the Journal of the Academy of Marketing Science.

Shuai Yan

Colorado State University

Shuai Yan is an Assistant Professor in Marketing at Colorado State University College of Business. Previously, he worked as Assistant Professor in Marketing at School of Business and Law at University of Stavanger in Norway. His research interests center on the role of business-to-government relationships and political marketing strategies to enhance marketing and financial performance. In addition, he is also interested in digital marketing strategy, such as how firms should manage customer misconduct (e.g., cyber bully) in the digital marketing context. With his excellence in research, he also won several prestigious awards such as the Finalist of JAMS Sheth Foundation Best Paper Award, Best Paper Award in Track at AMA conference, Outstanding Submission and Winner of ISBM Doctoral Dissertation Award Competition, etc.

Sotires Pagiavlas

Penn State University

Sotires ("Sotos") is an Assistant Professor of Marketing at The Pennsylvania State University's Smeal College of Business. He received a Ph.D. in Business Administration (Marketing) from the University of South Carolina and a B.S. in Business Administration from the University of North Carolina at Chapel Hill. Sotos' research primarily focuses on how consumers and producers are impacted by government and firm interventions following product, service, and exchange failures. Sotos' first dissertation essay on the impact of an NHTSA digital marketing campaign on consumer recall compliance was published in the Journal of Marketing. Sotos' other work examines the effect of online complaint handling on consumers and the impact of government regulations on market participants. Sotos also serves as the Editor of B2B Pulse for the Institute for the Study of Business Markets at Penn State.

Youngtak Kim

University of Tennessee

Youngtak Kim is an assistant professor of marketing at the Haslam College of Business at the University of Tennessee, Knoxville (PhD, University of Georgia). His research interests are sustainability, new product development, marketing dualities, and sales. Specifically, he looks at the firm performance implications of sustainable new products on financial and market-based measures. He has won multiple awards including the 2022 EMAC-Sheth Foundation Sustainability Research Competition, the 2022 INFORMS Society for Marketing Science Doctoral Dissertation Research Grant, and the 2021 Business for a Better World Competition. His research has appeared in the Journal of the Academy of Marketing Science. Before academia, he spent seven years working in consulting and market research. In his free time, Youngtak enjoys traveling, singing, cooking, and watching sports.

Zachary Nolan

University of Arizona

Zachary Nolan is an Assistant Professor of Marketing at the University of Arizona's Eller College of Management, a position he has held since 2024. He earned his Ph.D. in Economics from Duke University. His research combines methods from marketing, economics, and statistics to study pricing and targeting strategies, how consumers respond to technological changes, and the economics of platforms. His recent work explores nonlinear pricing in the telecommunications industry, the impact of media piracy on legal content consumption, and the effects of free trials on user behavior in video live-streaming platforms.

Adithya Pattabhiramaiah

Georgia Tech

Adithya Pattabhiramaiah is Sharon A. and David B. Pearce Associate Professor of Marketing at Georgia Tech. His research focuses on media monetization, AI, nutrition, education, sustainability and public policy and has been published in Marketing Science, Management Science, the Journal of Marketing, the Journal of Marketing Research, IMPACT@JMR and Marketing Letters. Adithya has been recognized as a 2024 MSI Scholar. He serves as AE for JM and JMR. His research has received various forms of recognition, including being a finalist for the '2022 Shelby D. Hunt/Harold H. Maynard Award', the '2021 AMA Paul E. Green Award,' the '2022 AMA/MSI H. Paul Root Award', the '2019 MSI H. Paul Root Award' and a winner of the '2013 MSI Alden G. Clayton Dissertation Competition Award.' He is also a recipient of the Distinguished Alumni Award from the University of Michigan's Ross School of Business. 

Ajay Kohli

Georgia Tech

Ajay K. Kohli is Gary T. and Elizabeth R. Jones Chair, and Regents’ Professor at Georgia Tech’s Scheller College of Business.

Dr. Kohli’s research interests include market orientation/customer centricity, personal selling and sales management, customer solutions, and theory construction.

He is a former Editor-in-Chief of the Journal of Marketing, and currently Associate Editor, Journal of Marketing, and Area Editor, International Journal of Research in Marketing.
He has served on the AMA Board of Directors and currently serves on the EMAC Board of Directors as VP Corporate Relations.

His research has been cited over 50,000 times. Two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is among the 100 most cited authors in Business and Economics in a decade.

He has received three honorary doctorates—from BI Norwegian Business School, University of St. Gallen and Corvinus University. He is an AMA Fellow, EMAC Fellow, and ISBM Fellow.

He has received several career awards including the AMA/McGraw-Hill/Irwin award and the Paul D. Converse award. His articles have received the Sheth Foundation / Journal of Marketing award (twice), the Alpha Kappa Psi award (now called MSI/Paul Root award), the IJRM best-paper award, Sheth Foundation award (JAMS) and the ISBM-David T. Wilson-Sheth Foundation award.

Alexander Krasnikov

Nazarbayev University

Alexander V. Krasnikov, Ph.D., is faculty at Graduate School of Business, Nazarbayev University, Kazakhstan. His research interests include marketing strategy, branding in the transition markets, natural experiments, and Intellectual Property (IP) Rights. He was a scholar at the Center for Research Technology and Innovation Kellogg School of Management, Northwestern University, a senior research fellow at HSE University, and an invited scholar at the Center for Anti-Counterfeiting and Product Protection, Michigan State University. His research was published in the leading journals, including the Journal of Marketing, the Journal of Marketing Research, and the Journal of International Marketing.
Dr. Krasnikov holds Ph.D. degree from the University of South Carolina.

Alina Sorescu

Texas A&M University

Alina Sorescu is Professor of Marketing and the holder of the Paula and Steve Letbetter’ 70 Chair in Business at the Mays Business School, Texas A&M University. Her research focuses on innovation, business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and others. Alina has served as one of the coeditors of the International Journal of Research in Marketing, as well as an Associate Editor or ERB member at the Journal of Marketing, Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science.

Alok Saboo

Georgia State University

Dr. Saboo is the Taylor E. Little Jr. Professor of Marketing and the Director of the Master of Science in Marketing program at J. Mack Robinson College of Business, Georgia State University. Dr. Saboo is primarily interested in leveraging data and analytics to improve the effectiveness of firms’ marketing actions and help firms increase the returns on their marketing investments. He is currently an Associate Editor of the Journal of Marketing, Journal of Marketing Research, and Journal of Business Research (JBR), serves on the editorial review boards of the International Journal of Research in Marketing (IJRM), and regularly serves as a referee for several top-tier journals.  

Dr. Saboo is the 2022 recipient of the American Marketing Association’s (AMA) Varadarajan Award for Early Career Contributions to Marketing Strategy Research. He has been selected for the Marketing Science Institute’s (MSI) 2023 Scholar Class, a select group of mid-career faculty considered among the most prominent marketing scholars in the world. Dr. Saboo is a 2019 Marketing Science Institute (MSI) Young Scholar and was named by Poets and Quants as one of the Top 40 under 40 Business School Professors Worldwide in 2017.

Andrew Crecelius

Iowa State University

Andrew Crecelius is an Associate Professor of Marketing at the Ivy College of Business at Iowa State University. His research focuses on marketing strategy, business-to-business marketing, and the accountability of relationship marketing strategies, with recent work exploring problems in livestreaming, artificial intelligence, e-commerce, and digital marketing. Published in leading journals such as Journal of Marketing, Journal of Marketing Research, MIS Quarterly, and Journal of the Academy of Marketing Science, Andrew has received multiple competitive grants from the Marketing Science Institute and awards such as the AMA Sales SIG Excellence in Research Award. He also serves on the Editorial Review Boards of the Journal of the Academy of Marketing Science, the Journal of Retailing, and the Journal of Business Research.  While at ISU, he has developed an innovative course in Sales Enablement and an application-focused Ph.D. seminar in empirical modeling. Andrew holds a PhD and MBA in Marketing from the University of Missouri and a BBA in Finance from the University of Notre Dame.

Anindita Chakravarty

University of Georgia

Anindita Chakravarty is Professor of Marketing at the Terry College of Business, University of Georgia. Her research interests lie in marketing strategy and digital marketing. She has published in top tier marketing journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science. In terms of service to the field, she is an associate editor at Journal of Marketing Research and Journal of Marketing. She serves on the editorial boards of Journal of the Academy of Marketing Science and Journal of Interactive Marketing. She has won multiple awards including the Lehmann Award in 2017, the 2020 Varadarajan Award, 2020 MSI Scholar and 2022 Louis W. Stern Award.

Ashwin Malshe

University of Texas at San Antonio

Dr. Ashwin Malshe is an associate professor of marketing in the Alvarez College of Business at The University of Texas at San Antonio. He joined the UTSA in 2016 after serving as an assistant professor at ESSEC Business School, Paris-Singapore. He has been a visiting professor at the University of Mannheim in Germany since 2013, teaching in the undergraduate and EMBA programs.

Dr. Malshe has research interests in marketing-finance interface, machine learning, and generative AI applications in marketing. In particular, his research focuses on measuring the impact of marketing strategy in the financial markets. Dr. Malshe has teaching interests in social media marketing, marketing strategy, and data visualization.

Dr. Malshe has published in the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Academy for Marketing Science, Journal of Consumer Psychology, and Journal of Business Research among others. He is a member of the editorial review boards of Journal of Marketing, Journal of Marketing Research, Journal of the Academy for Marketing Science, Journal of Retailing, and Marketing Letters.

Chen Zhou

University of South Carolina

Chen Zhou is a Business Partner Foundation Dean's Fellow and associate professor of marketing at the Darla Moore School of Business at the University of South Carolina. She received her Ph.D. in marketing from Pennsylvania State University.

Chen uses quantitative methods to study managerial research problems. Her research seeks to explain organizational relationship management decisions and establish the link between these decisions and performance consequences in both private and public service sectors and related contexts. Her research interests include services marketing, inter-firm relationships, marketing and society, marketing-operations interface, salesforce management, and digital marketing strategies.

Chen serves on the editorial review board of Journal of Marketing Research. Her work has appeared in Journal of Marketing, Journal of Marketing Research, Manufacturing & Service Operations Management, Journal of the Academy of Marketing Science and Decision Sciences.

Christine Moorman

Duke University

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Her research examines the nature and effects of learning and knowledge utilization about marketing by consumers, managers, organizations, and financial markets. Her research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, the Academy of Management Journal, the Academy of Management Review, and the Administrative Science Quarterly. 

Christine is the founder of The CMO Survey (https://cmosurvey.org/). She served as the Editor-in-Chief of the Journal of Marketing and as AE for JMR and JM. She is also the author of "Strategy from the Outside In" (Berry Book Prize Winner with George Day) and "Strategic Market Management" (with David Aaker). 

Christine was named a Fellow of the British Academy in 2023, the 2022 AMA Foundation William L. Wilkie "Marketing for a Better World" Award, the 2022 Gil Churchill Award for Lifetime Contributions to Marketing Research, the 2018 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, an AMA Fellow in 2017, the 2012 Paul D. Converse Award, and the 2008 Mahajan Award for Career Contributions to Marketing Strategy. At Duke, Professor Moorman was awarded the 2006 Bank of America award, the highest honor a faculty can receive from professor peers.

David Griffith

Texas A&M University

David A. Griffith is the Hallie Vanderhider Chair in Business, Professor of Marketing, and Associate Research Director of the Center for International Business Studies at Texas A&M University. His research interests span marketing strategy, with a focus on the topics of interorganizational relationship management, innovation, and global marketing. His work has been published in the Journal of Marketing Research, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Operations Management, etc. He currently serves as the Editor for Global Marketing at the Journal of International Business Studies, and an Area Editor at the Journal of the Academy of Marketing Science. His current research projects focus on managing disruptive behaviors, relational norm development, and sustainability issues within interorganizational relationships.

Debanjan Mitra

University of Connecticut

Debanjan "Deb" Mitra (Ph.D, NYU; PGDM, IIM; B.Tech, IIT) is VOYA Financial Chair and Professor at the University of Connecticut's School of Business. Deb is an Associate Editor of the Journal of Marketing and ERB Member of several leading journals. His research encompasses the development of analytics in the areas of innovation, their antecedents and consequences on customers, organizations, and markets. Deb's research has been published widely including Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Harvard Business Review. Deb has been recognized with numerous awards including the AMA's Maynard Award, the INFORMS's Bass and Little Award Finalists, MSI's Buzzell Award, and as an MSI Scholar. His research has received widespread coverage including the Wall Street Journal, BusinessWeek, Forbes, and CNN. Deb advises several Fortune 500 firms and is associated with successful start-ups. Prior to academics, he held management positions at Coca Cola and Diageo. 

Denish Shah

Georgia State University

Dr. Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Executive Director of the Marketing RoundTable at Georgia State University. He holds a secondary appointment at the Institute for Insight. His research focuses on issues related to digital and technology-based marketing and customer management strategies. His research has been published in several premier journals and, has been a finalist or winner of eight best paper awards (including the MSI Paul Root Award, ISMS Practice Prize Award, and the Robert D. Buzzell MSI Award). He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded an early career award (Varadarajan Award) in marketing strategy. He serves on the Executive Advisory Board of AMA Atlanta and the Board of Trustees of SMILE (a non-profit working with underprivileged women and children in India).

Detelina Marinova

University of Missouri

Detelina Marinova is the Samuel Walton Distinguished Professor of Marketing at the Robert J. Trulaske College of Business, University of Missouri. Her research expertise involves managing sales and service interactions at the organizational frontlines, healthcare marketing, technology-enabled interactions, analysis of unstructured data and machine learning. 

Professor Marinova's research has been funded by the National Institutes of Health, Marketing Science Institute, and the recipient of the Institute for the Study of Business Markets' best dissertation award. She has published her research in prestigious journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Service Research. 

She currently serves as Editor of the Journal of Marketing, a top-tier academic journal in the field. She has received best reviewer awards from the Journal of Marketing and Journal of Retailing. Professor Marinova teaches marketing management and analytics courses at the undergraduate, MBA and PhD levels. She is a recipient of numerous teaching awards, among which are the John A. Riggs, Jr., Excellence in MBA Teaching Award, Vanguard Award for Innovative Teaching and Use of Technology, and Champion of Applied Learning Award in the Crosby MBA program. 

Els Breugelmans

KU Leuven

Professor Dr. Els Breugelmans is a Full Professor at the Faculty of Economics and Business of KU Leuven, Antwerp campus (Belgium), where she is affiliated with the Research Unit Marketing Management. Her scientific research focuses on empirically modeling retail issues, including topics such as omni-channel purchasing behavior, retailer-manufacturer relationships, and loyalty programs. Her research has been published in top academic journals such as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Retailing. She is AE of the Journal of Retailing and International Journal of Research in Marketing, and a member of the editorial review boards of Journal of Marketing and the Journal of the Academy of Marketing Science. She is often consulted by the written and spoken media to voice her opinion about recent retailing trends and evolutions.

Gautham Vadakkepatt

University of Central Florida

Gautham Vadakkepatt is an Associate Professor of Marketing at the University of Central Florida. His research examines how product market strategy (e.g., innovation, social media), non-product market strategy (e.g., sustainability, business-government relationships), and emerging technologies shape customer mindset metrics, firm value, and society. His work has been published in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Public Policy & Marketing and referenced in outlets like Fortune and Marketing Brew. He employs a multi-method approach that applies econometrics, machine learning, and behavioral experiments. A recipient of research awards including the Davidson Award and the MSI/H. Paul Root Award, he actively collaborates with industry partners to apply data-driven insights to business challenges.

Girish Mallapragada

Kelley School of Business at Indiana University

Girish Mallapragada is an Associate Professor of Marketing and a Weimer Faculty Fellow at the Kelley School of Business at Indiana University. He is also the Chair of the Honors Program.

Prof. Mallapragada's research interests include open innovation, social networks, new product development, and inter-firm relationships. His research has appeared in Journal of Marketing, Marketing Science, Journal of Marketing Research, Management Science, Production and Operations Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Journal of Public Policy and Marketing.

He is an Associate Editor at Journal of Marketing and Journal of Marketing Research. He also serves on the editorial review boards at The Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, and Customer Needs and Solutions. He is a member of AMA's Academic Council and the Co-chair of AMA's Marketing Strategy SIG.

Prof. Mallapragada received his Ph.D. from the Smeal School of Business at Penn State University. He also holds an MBA in Marketing and Information Technology from the Indian Institute of Management, Lucknow, and a Bachelor's in Mechanical Engineering from Osmania University.

Guiyang Xiong

Syracuse University

Guiyang Xiong (PhD, Emory University) is an Associate Professor of Marketing at Whitman School of Management, Syracuse University. He conducts empirical research on marketing strategy topics such as marketing's financial impact and performance implications of digital marketing tools, using econometric, statistical, and machine learning methods. Dr. Xiong's research papers in these areas are published in premier journals including Journal of Marketing, Journal of Marketing Research, and Marketing Science. He currently serves as an Associate Editor for Service Science and on the Editorial Board of the Journal of Marketing.

J. Andrew Petersen

Penn State University

Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University and Associate Director of the Institute for the Study of Business Markets (ISBM). He has a Ph.D. in Business Administration (concentration in Marketing) from the University of Connecticut. He has a BA with Honors in Economics from the University of North Carolina at Chapel Hill. His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word of mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in journals including Journal of Marketing , Journal of Marketing Research, Harvard Business Review , MIT Sloan Management Review , The Wall Street Journal , Journal of Retailing , Journal of the Academy of Marketing Science , and Journal of Service Research among others.

Jan-Benedict Steenkamp

Jan-Benedict Steenkamp is the Massey Distinguished Professor of Marketing and Leadership at the University of North Carolina’s Kenan-Flagler Business School and co-founder and executive chairman of AiMark. He is the incoming Editor in Chief of the Journal of Marketing. He has published over 100 articles in academic journals including the JM, JMR, JCR, Marketing Science, International J. of Research in Marketing, JAMS, Management Science, Strategic Management J.l, Academy of Management J., J. of International Business Studies, J. of Management, Psychometrika, and Harvard Business Review. He has also written six books for practitioners on branding and leadership.

His work has received over 72,000 citations, and his h-index is 95. He is ranked #5 in marketing (out of 12,000 scholars) and is in the 0.1% of 8.5 million scientists across all disciplines on career-long impact. He has received an honorary doctorate from Aarhus University (Denmark). The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” He also received the AMA Irwin McGraw Hill Distinguished Marketing Educator Award, the AMA lifetime awards in global marketing and in marketing research, and the EMAC Distinguished Scholar Award.

John Hulland

University of Georgia

John Hulland is the Nalley Distinguished Chair in Business, and Professor of Marketing at the Terry College of Business, University of Georgia. His recent research interests include developing best practices for the design and use of scales, describing the video game ecosystem, and understanding how social interactions - particularly in online communities - influence attitudes and behaviors. He is also interested in Dark Web, chatbot, and online privacy issues. John's research has appeared in a wide variety of leading journals, including Journal of the Academy of Marketing Science (JAMS), Journal of Consumer Research, Marketing Science, Journal of Marketing Research, and Journal of Marketing. John is the former Editor-in-Chief of JAMS and is currently doing penance as department head. His personal interests include shouting at clouds in the winter and swearing at missed golf shots in the summer. He collects old video games and pinball machines, and is equally bad at both. John's passions include frequent use of the word "peachy" and wearing colorful sports shirts.

Ju-Yeon Lee

Iowa State University

Ju-Yeon Lee is the John and Connie Stafford Professor in Business and an Associate Professor of Marketing at Iowa State University. Her research focuses on customer centricity, business-to-government (B2G) and business-to-business (B2B) relationships, and digital/online channels. Dr. Lee's research has appeared in premier journals, including the Harvard Business Review, Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Her research was recognized with the Financial Times (FT) Responsible Business Education Award, and the Davidson Award. Her work was selected as a finalist for the AMA/MSI/H. Paul Root Award and the AMA-Responsible Research in Business and Management (RRBM)-EBSCO Award. Grants from the Marketing Science Institute have supported her research. She serves as an Area Editor at the Journal of the Academy of Marketing Science, where she was also honored with the Best Reviewer Award. She is currently the Vice Chair of AMA's Tech SIG, and serves on the Editorial Review Board of the Journal of Marketing, the Journal of International Business Studies, and the Journal of Public Policy & Marketing. Dr. Lee has taught various marketing analytics and marketing strategy courses to undergraduate, MBA, and doctoral students.

Katrijn Gielsen

University of North Carolina at Chapel Hill

Kelly Hewett

Colorado State University

Kelly Hewett is Professor of Marketing and Department Chair in Marketing, College of Business, Colorado State University. Prior to joining CSU, she worked at the University of Tennessee for 12 years and, prior to that, spent five years at Bank of America, where she was a senior vice president in the firm's corporate marketing group. Previously, she had a 10-year academic career, and also held prior positions in international marketing and marketing research. Kelly's research has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of International Business Studies, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, among others. She serves as Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. Kelly has received numerous awards and recognitions for her research, teaching, and service.

Kimberly Whitler

University of Virginia

Kimberly A. Whitler (PhD) is the Frank M. Sands Sr. Associate Professor of Business at the University of Virginia's Darden School of Business. Whitler's research focuses on helping boards, CEOs, and CMOs leverage marketing for firm advantage. Her research won the 2023 Journal of Marketing's Sheth Foundation Award, the 2020 Journal of the Academy of Marketing Science Sheth Foundation Award, was a finalist for the Journal of Marketing's 2018 MSI/Paul H. Root Award and won the 2017 Robert D. Buzzell Best Paper award.

Previously, Whitler worked for nearly 20 years in General Management and Chief Marketing Officer positions. She is the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value, and as a senior contributor for Forbes, has over 4.5 million views of her articles. Whitler serves on the AMA board, is the chair of the AMA Foundation advisory board, and has worked with the FBI, U.S. Department of Defense, Coca-Cola Company, McDonald's, CEO-CMO Summit, PGAN Large Cap CEO Forum, Forbes' CMO Summit, E. & J. Gallo, Gartner, MSI Trustee Meeting, among others. She attended the USAFA, has a BA from Eureka College, an MBA from University of Arizona, and an MS and PhD from Indiana University.

Kiran Pedada

University of Manitoba

Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business at the Asper School of Business, University of Manitoba. Previously, he was an Assistant Professor of Marketing and BAT Research Fellow at the Indian School of Business (ISB).

Kiran's research focuses on marketing strategy, particularly the financial and social impact of marketing, marketing organization, strategies for digital environments, and emerging markets. His work has been published in premier academic journals, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, as well as in practitioner journals such as California Management Review and Management and Business Review.

He earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University, where he received the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award.

Lisa Scheer

University of Missouri Emerita, University of Graz Austria

Lisa Scheer has been Professor of Strategic Business-to-Business Management at University of Graz (Austria) and retired as Emma S. Hibbs Distinguished Professor (Missouri).

Dr. Scheer developed and chaired the inaugural Marketing Strategy Consortium, been Director of eight ISBM PhD Camps, and co-chaired AMA's Summer and Winter Conferences and Sheth Doctoral Consortium. Dr. Scheer has been honored as AMA Fellow, ISBM Fellow, Society for Marketing Advance's Distinguished Scholar, and received the Strategy SIG's Mahajan Award and the IOSIG's Lifetime Achievement Award. She is on ISBM's Academic Advisory Board and served on AMA's Academic Council. She has been a keynote/featured speaker in Austria, Belgium, Canada, France, Germany, the Netherlands, Switzerland, Turkey, the UK, and the USA. Dr. Scheer received an honorary doctorate in 2024 from the University of Graz.

Dr. Scheer's academically rigorous and managerially relevant research on marketing strategy and relationships appears in JMR, JM, AMJ, JAMS, IJRM, JIM, JSR, and elsewhere. Research awards include AMA's Louis Stern Award and EMAC's Steenkamp Award. Dr. Scheer serves as area editor for JAMS and on editorial boards for JM, JIM, AMS Review, and others. She was named an Outstanding Area Editor by JAMS and twice recognized as an Outstanding Reviewer by JM.

Lopo Rego

Indiana University - Kelley School of Business

Lopo Rego is the PetSmart Inc.,Distinguished Professor in Marketing Chair at the Indiana University Kelley School of Business. Professor Rego holds a Ph.D. from the University of Michigan. His research examines how marketing investments, strategies, and actions influence firm outcomes and ultimately contribute to creating customer, firm, and societal value. To provide comprehensive insights, his work considers a broad set of marketing strategy phenomena (e.g., advertising, customer relationship management, brand strategy, customer orientation, etc.) and firm outcomes, including customer mindset, product market, and financial performance outcomes. These outcomes are central to marketing theory and practice since they impact all relevant constituents of marketing exchanges-i.e., customers, firms, investors, and society-whose interests should be factored into marketing decision processes. His research aims to identify generalizable patterns of how marketing actions and strategies explain differences in firm performance and to understand the boundary conditions that regulate these observed patterns. His research has been published in such outlets as the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Science, International Journal of Research in Marketing, Journal of Economic Behavior and Organization, European Journal of Marketing, Journal of Empirical Generalisations in Marketing, Harvard Business Review, and Marketing Science Institute.

Mahima Hada

Baruch College, CUNY

Mahima Hada (Ph.D., Penn State) is an Associate Professor and Director of Marketing Analytics and OMS Marketing Programs at Baruch College, City University of New York, NY. She studies substantive marketing strategy research questions with a multi-method approach. Her papers have been published in the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Journal of Research in Marketing, and others. Her paper on Referral Equity won the 2016 Naresh K Malhotra Long-Term Impact award, and her paper on B2B referrals was a finalist in the prestigious MSI Paul H. Root Award 2015. Her work on the effect of franchisors' strategies during the recession resulted in her being named the Lang Fellow in 2014. She serves as AE at JMR, Guest-AE at JCP, and was a Developmental Editor at Journal of Marketing. In 2017 she received the "Excellence in Teaching" Award, and in 2025 she received the "Innovation in Teaching" award at Baruch. She loves reading, notably Fantasy, and will argue with everyone how "Game of Thrones" is awful, the "Lord of the Rings" is the best, and how the phrase "Chai Tea" should not be allowed.

Mrinal Ghosh

University of Arizona

Murali Mantrala

University of Kansas

Murali K. Mantrala (PhD Kellogg School NU) is the Ned Fleming Professor of Marketing at the University of Kansas and former Marketing Department Chair at the University of Missouri (MU) where he served as Sam M. Walton Distinguished Professor for 17 years. Prior to MU, he was tenured associate professor at the University of Florida. Over his career, Murali has been a visiting professor at multiple universities including Chicago, Cologne, Columbia, Duke, Rutgers, Vanderbilt and WUSTL.  Along with Lisa Scheer, he has co-chaired the 2008 AMA-Sheth Foundation Doctoral Consortium and the Inaugural Marketing Strategy Consortium at MU in 2018. Murali also co-founded the Biennial Enhancing Sales Force Productivity Conference in 2006. His publications appear in MKS, JM, JMR, JR, JIM, JAMS, IJRM, and POM, and include multiple 'Best' paper award/finalist recognitions. Murali was co-EIC of JR, and serves/d on the Advisory Boards of JM and JR, and ERBs of JMR, JAMS, JBR, and JPSSM. He has received the Humboldt Research Award, the AMA- Sales SIG Don McBane Award, and the AMA-RAPSIG Lifetime Achievement Award. His greatest professional joy is working with and mentoring Marketing doctoral students while investigating and solving real Marketing Management and Strategy problems!

Neil Bendle

University of Georgia

Neil Bendle is an associate professor at the Terry College of Business at the University of Georgia. A fellow of the Association of Chartered Certified Accountants (FCCA), prior to academia, he managed the Labour Party's finances in the UK. He holds a PhD from the University of Minnesota, MBA from Darden, MA in Hellenistic Studies from the University of Liverpool, and an Ancient History and History BA from the University of Nottingham.
His work is eclectic with elements investigating metrics, analytics, and politics. He is now focusing on sustainability. Neil has been published in Marketing Science, Management Science, the Journal of Consumer Research, the Journal of the Academy of Marketing Science, and IJRM amongst others.

He co-authored Marketing Metrics: The Managers Guide to Measuring Marketing Performance which is now in its 4th edition, The Customer Asset (on use of CLV), and he has a cartoon book, Behavioral Economics for Kids. He supports West Ham and Toronto FC.

Please visit his Marketing Thought website (neilbendle.com) for research and advice pages, weekly blog posts, and his thoughts on life, some of which could be argued to be relevant to marketing strategy. The website houses many free materials on sustainable marketing strategy.

Neil Morgan

University of Wisconsin

Neil A. Morgan is a Professor of Marketing and Welch Family Chair in Business at University of Wisconsin-Madison. He has previously held faculty positions at IU's Kelley School of Business, UNC's Kenan-Flagler Business School, Cambridge University's Judge Business School, and Cardiff University's Cardiff Business School, and been a visiting professor at the University of Michigan's Ross School of Business.  He received his Ph.D. in Business Administration from the University of Wales.  His research interests are span marketing strategy issues with a focus on marketing-related drivers of firm performance.  His work has been published in numerous journals including: Journal of Marketing, Journal of Marketing Research, Marketing Science, Strategic Management Journal, Journal of Operations Management, Decision Sciences, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.  His current research projects focus on marketing's role in competition, marketing and firm risk, the role of upper echelons in marketing and its outcomes, marketing's role in enhancing efficiency, and building marketing capabilities.
Neil is a past co-editor of the Journal of Marketing and currently serves as an Associate Editor for both the Journal of Marketing and Journal of the Academy of Marketing Science.

Nooshin Warren

University of Arizona

Nooshin Warren is an Associate Professor of Marketing and Eller Faculty Fellow at the University of Arizona. Nooshin has received her Ph.D. in Business Administration from Texas A&M University. Her research interest lies in the financial impacts of marketing strategies. Her recent work is focused on the effect of corporate sociopolitical activism, social movements and purpose driven marketing on firms' stakeholders including their consumers, investors, competitors, and employees. Nooshin's research has been published in the Journal of Marketing, Journal of Marketing Research, and Journal of Academy of Marketing Science as well as prominent media outlets such as Forbes, Yahoo! News, the New York Times, CNN, and ABC News. She has presented her research on activism via AMA's webinar for managers, ExecEd, Alliance Panel of Attorney General of Hawaii, and TEDx of Arizona. Her research on activism has been awarded the 2020 AMA/MSI H. Paul Root Award, honoring research that bridges academic theory and managerial practice. Additionally, it was a finalist for the Shelby D. Hunt/Harold H. Maynard Award, recognizing the most significant theoretical contributions in Journal of Marketing.

Pravin Nath

Clemson University

Pravin Nath does empirical research in Marketing Strategy and Organization. In particular, he studies issues related to Marketing's Human Capital in the Upper Echelons of Firms (e.g., Chief Marketing Officers in Top Management Teams), Brand Management, Global Marketing and Retailing, Sustainability, and Metrics. His research has appeared in leading journals, and he has published or ongoing work in Sales, Innovation, Emerging Firms and Markets, and Communications. Dr. Nath has mentored doctoral students and serves on the editorial board of reputed journals. His research generates theoretical and practical insights that in turn further enable him to make his classes valuable for students. He draws inspiration for his research from real-world marketing problems, collaborations with national and international scholars and grant institutions, and his prior industry experience in the field of marketing.

P.K. Kannan

University of Maryland -College Park

P. K. Kannan is Dean's Chair in Marketing Science and the Associate Dean for Strategic Initiatives at the Robert H. Smith School of Business at the University of Maryland. His current research stream focuses on digital marketing and AI applications, marketing analytics, influencer marketing, and media mix modeling. His research papers have been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. His research has won the John Little Award, ISMS Practice Prize Award, AMA/MSI Paul Root Award (twice), the Don Lehmann Award (twice) and been selected as a finalist for the Paul Green Award three times. He is a Fellow of the European Marketing Academy (EMAC), received the EMAC Distinguished Marketing Scholar award in 2024 and the AMA TechSIG Lifetime Achievement Award in 2025.  He currently serves as associate editor for Journal of Marketing and Journal of Marketing Research and a senior editor for Production and Operations Management.  PK is the Chair for the American Marketing Association SIG on Marketing Research and has chaired the INFORMS Service Science section.

Rajdeep Grewal

University of North Carolina at Chapel Hill

Dr. Rajdeep Grewal is the Townsend Family Distinguished Professor of Marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill, where he has served since 2014 and currently chairs the Marketing Area. He earned his Ph.D. in Marketing from the University of Cincinnati in 1998 and held prior faculty positions at Pennsylvania State University and Washington State University.

From 2016 to 2020, Dr. Grewal served as Editor-in-Chief of the Journal of Marketing Research, following his role as Co-Editor from 2014 to 2016. His editorial leadership advanced impactful and rigorous marketing scholarship. He also led Phase II of the Rethink Committee at Kenan-Flagler, steering strategic planning initiatives to shape the school's future. Additionally, as Associate Research Director of the Institute for the Study of Business Markets at Penn State (2005-2015), he contributed to groundbreaking research in business-to-business marketing.

Dr. Grewal's research focuses on modeling complex marketing strategy issues using advanced causal models, including quasi-experimental methods, double machine learning, and structural economic models. His work addresses areas such as customer relationship management, customer value strategies and governance, customer search behavior, peer effects, and marketing leadership, with publications in leading journals like Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. He has received numerous accolades, including the 2020 Sheth Foundation/Journal of Marketing Award, the 2016 Vijay Mahajan Award for Lifetime Contribution to Marketing Strategy, and the 2021 Lifetime Achievement Award for Interorganizational Research.

Dr. Grewal teaches courses on Customer Value Strategies, Marketing Analytics, and Empirical Economic Models across MBA and Ph.D. programs. He has also taught at institutions such as the Wharton School, Indian School of Business, and University of Cincinnati, shaping marketing professionals and scholars worldwide.

Rajkumar Venkatesan

University of Virginia

Rajkumar Venkatesan is the Ronald Trzcinski and John Tyler Professor of Business Administration, and the Academic Director of the LaCross Institute for Ethical AI in Business at the Darden Business School at the University of Virginia. Raj has written about and taught Quantitative Digital Marketing to MBA and executive education students worldwide. His teaching experience and research at Darden translated into the books, Cutting Edge Marketing Analytics, published by Pearson Education in 2014 and AI Marketing Canvas in 2021. He has published extensively in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, International Journal of Research in Marketing, Harvard Business Review, and California Management Review. He serves as an Associate Editor for the Journal of Academy of Marketing Science. He is a recipient of several awards including the Long-Term Impact in B2B Marketing from ISBM, and the Well Fargo Award for course materials development. More than 450,000 individuals have participated in his courses on Coursera.

Rebecca Slotegraaf

Indiana University

Rebecca J. Slotegraaf is Associate Dean for Research, Neal Gilliatt Chair, and Professor of Marketing at the Kelley School of Business, Indiana University. Her research focuses broadly on marketing strategy and more specifically on understanding when new product introductions, environmental sustainability, and brand strength influence a firm's financial returns and competitive advantage. She has published in several leading marketing and management journals, and she has served as Associate Editor and on the editorial review boards for several leading marketing journals. She currently serves on the editorial team as Co-Editor for the Journal of Marketing. She has taught at the undergraduate, MBA, and PhD levels and has received several awards for her research and teaching, including the Jadgish N. Sheth Award for best paper in the Journal of the Academy of Marketing Science, the IU Trustees Teaching Award, the Kelley School's Research Award and its Innovative Teaching Award, and the Kelley School's Doctoral Student Association Exceptional Inspiration and Guidance Award. She served on the American Marketing Association (AMA) Academic Council for six years and the AMA Foundation for three years, and she currently serves on the AMA Board of Directors. She was recently inducted as a 2025 AMA Fellow.

Saim Kashmiri

University of Mississippi

Dr. Saim Kashmiri is Mr. and Mrs. James E. King Lecturer and Associate Professor of Marketing at the University of Mississippi. Prior to joining Ole Miss, he earned a Bachelor of Science degree from MIT, an MBA from the Lahore University of Management Science (LUMS) and a PhD in Marketing from the University of Texas at Austin. His current research interests are in the areas of marketing strategy, brand management, innovation, and marketing-finance interface. His research has been published in the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Business Ethics, Marketing Letters, European Journal of Marketing, and other journals. Dr. Kashmiri has been declared University of Mississippi's School of Business Administration's Outstanding Junior Researcher for the year 2017. He also won University of Mississippi's School of Business Administration's Best Publication award of 2018 and 2024 and the Campus MBA faculty of the year award 2021. He currently serves in the editorial board of Journal of Academy of Marketing Science, Journal of Business Research and Marketing Education Review and also serves as a reviewer for a number of top-tier marketing journals.

Sandy Jap

Emory University

Sandy Jap is the Sarah Beth Brown Endowed Professor of Marketing. Her research focuses on strategic partnering, business-to-business management, channels of distribution, and go-to-market strategies. She has published widely across the top academic journals in marketing and management science. She is among the top 2% of most cited scholars and scientists worldwide across 22 scientific fields and 176 subfields. She has received numerous awards, including a Lifetime Achievement Award from the AMA Interorganizational Special Interest Group, the Innovative Marketing Award from the Marketing Management Association, and many paper awards for her contributions and service to the academy.  She is an AMA and Marketing Science Institute (MSI) fellow as well as at the Institute for the Study of Business Markets (ISBM) at the Pennsylvania State University and the Direct Selling Education Foundation (DSEF).  She is currently an MSI board member, and a former editor-in-chief at Marketing Letters.  She is the author of Partnering with the Frenemy, and co-author of A Field Guide to Channel Strategy; both are how-to books on going to market strategy. She is a former faculty member at the MIT Sloan School of Management and the Wharton School.  Her PhD is from the University of Florida (Go Gators!).  

Sarang Sunder

Indiana University

Sarang Sunder is an Associate Professor of Marketing and the Jerome Bess Faculty Fellow at the Kelley School of Business, Indiana University. He previously served on the faculty of the Neeley School of Business, Texas Christian University. He received his PhD and Master's degrees in Marketing from Georgia State University and undergraduate degree in mechanical engineering from Anna University, India. His research focuses on the tactical deployment of marketing strategy using econometric methods. His current research interests include understanding substantive issues in Customer Relationship Management (CRM), Healthcare, and Salesforce Management. Sarang's research has been featured in various premier journals such as the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Retailing, and the Journal of International Marketing as well as at reputed practitioner outlets such as the Harvard Business Review. He is the recipient of research awards such as the John Howard/AMA Doctoral Dissertation award, Mary Kay/AMS Doctoral Dissertation award, the Don Lehmann award, and the Lourdes Casanova Award.

Satish Jayachandran

University of South Carolina

Satish Jayachandran (Ph.D., Texas A&M University) is the Associate Dean of Graduate Programs, the James F. Kane Professor of Business and Professor of Marketing at the Darla Moore School of Business. He also served as the chair of the Department of Marketing. Jayachandran has also received a bachelor's degree in engineering from the University of Kerala, India, and a master's in business administration from the Indian Institute of Management Calcutta. His research interests are in the area of marketing strategy and has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of International Marketing, and the Strategic Management Journal. 

With his co-authors, Satish was a recipient of the Harold H. Maynard award for 2001 from the Journal of Marketing and the Tamer Cavusgil Award for 2009 from the Journal of International Marketing for outstanding papers published in those journals. He was nominated a 'young scholar' by the Marketing Science Institute in 2003 based on research productivity and managerial interest in research. Satish has taught graduate courses at Wirtschaftsuniversitat Wien (Vienna University of Business and Economics) in Vienna, Austria, Tecnologico de Monterrey, Campus Guadalajara, Mexico and the Indian School of Business, Hyderabad, India. He received the Alfred G. Smith Award for Outstanding Teaching from the Moore School in 2005. Satish is an Associate Editor of the Journal of Marketing Research and a member of the editorial review boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of International Marketing. 

He has six years of professional experience that includes information technology marketing and advertising.

Sebastian Hohenberg

University of Muenster

Sebastian Hohenberg is a marketing strategy scholar focused on tackling critical business challenges related to organic growth. His research emphasizes marketing management and sales steering, often in collaboration with industry partners. Sebastian is a Full Professor of Marketing and heads the Chair of Digital Transformation at the University of Münster, Germany. He also serves as Co-Director of the Research Center for Business Transformation, which he co-founded three years ago to drive large-scale, interdisciplinary research initiatives. Previously, Sebastian was an Assistant Professor of Marketing at the McCombs School of Business, University of Texas at Austin, and a Junior Faculty member at the University of Mannheim, where he also earned his PhD. His research is published in leading journals such as the Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science. Sebastian currently serves as an Associate Editor at the Journal of Marketing Research and is on the Editorial Review Boards of both the Journal of Marketing and the Journal of the Academy of Marketing Science. Beyond academia, he has consulted for companies across industries including automotive, chemicals, construction, and manufacturing.

Shankar Ganesan

University of Notre Dame

Shankar Ganesan is the Raymond W. and Kenneth G. Herrick Collegiate Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His research interests include interorganizational relationships, customer relationship management, buyer-seller negotiations, service failures, and recovery, product recalls, and new product innovation.

Professor Ganesan has published numerous articles in leading academic journals such as the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and MIT Sloan Management Review. He has also edited the Handbook of Marketing and Finance, published by Edward Elgar.

Professor Ganesan has received several awards and honors for his research. These include the AMA's Retailing & Pricing SIG's Lifetime Achievement Award, AMA's Interorganizational SIG's Lifetime Achievement Award, the Lou Stern Award, the Davidson Award, the Robert Buzzell Award, and the William O'Dell Award finalist. He has also been recognized for his teaching and service contributions, including being named the outstanding reviewer on the ERB for the Journal of Marketing and the Journal of Retailing. 

Sourav Ray

University of Guelph

Dr. Sourav Ray's primary interests are in marketing strategy and inter-organizational governance in marketing.  His research address several interwoven substantive themes across distribution channels, pricing, innovation, and technology management, such as - (1) Strategic pricing practices by resellers; (2) Conflict and cooperation in marketing channels and supply chains in the age of disruptive technologies; (3) Innovation within supply chains; (4) Reseller marketing strategies in fractured industrial product markets; and (5) Digital transformation of retail channels.  

Sourav's papers have been published top marketing and economics journals such as, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of Monetary Economics, Journal of Law and Economics, Journal of Business Venturing etc.

Sourav is currently a Professor and Lang Chair in Marketing at the Lang School of Business, University of Guelph.  Earlier he was Professor of Marketing and the M. Lee-Chin Family Professor of Strategic Business Studies at the DeGroote School of Business, McMaster University, and Assistant Professor of Marketing at the John Molson School of Business, Concordia University.  

Sourav has a PhD in Marketing from University of Minnesota, and Aerospace engineering degrees from Texas A&M University and Indian Institute of Technology (IIT) Kharagpur in India.  

Srinivasan Swaminathan

Drexel University

Sundar Bharadwaj

University of Georgia

Sundar Bharadwaj holds the Coca-Cola Company Chair Professorship of Marketing at the Terry College of Business, University of Georgia. He is a Fellow of the American Marketing Association. He also serves as a Research Fellow at the Institute for the Study of Business Markets at Penn State University, the Earl V. Synder Innovation Management Center, Syracuse University, and the Indian School of Business. Over the years, he has served in tenure-track or visiting roles at Emory University, the Wharton School, HEC Paris, the Indian School of Business, Singapore Management University, and BI Oslo.

Sundar's research on marketing capabilities and investments explores their impact on firm risks, returns, sustainability, societal outcomes, and the integration of AI in marketing across U.S. and global markets. He has published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Harvard Business Review, among others. The research has been recognized for several journal and conference awards from the AMA, AMS, and PDMA. His forthcoming book, Good Growth, highlights how brands succeed through social impact. He has served as a chair or committee member for over 30 doctoral students. He teaches in the MBA, Executive MBA, and doctoral programs.  He has co-chaired AMA and Informs Marketing Science Conferences and has served on the Academic Council of the American Marketing Association. Before entering academia, he worked in brand and sales management roles at multinational corporations, where he crafted innovative branding and channel strategies.

Tarun Kushwaha

University of Wisconsin - Madison

Tarun Kushwaha is Professor of Marketing at the Wisconsin School of Business of the University of Wisconsin - Madison.

Tarun works in the area of channels & retail, marketing-finance interface, international marketing, and market failures. His research speaks to the important changes happening in the retail, financial services, automotive, and high-technology industries. His research has been published in Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, Journal of International Business Studies, Journal of Retailing, and International Journal of Research in Marketing among other outlets. He serves on the editorial board of Journal of Marketing, Journal of Retailing, and International Journal of Research in Marketing, and Journal of Interactive Marketing.

He is interested in teaching courses focused on channels/go-to-market strategy, retailing, marketing strategy, and quantitative tools for decision-making. He has won several top accolades for his teaching across undergraduates, MBA, and Ph.D. programs. He has taught extensively in executive education programs for several Fortune 500 firms, governmental agencies, and not-for-profit firms.

Tarun earned a B.S. in Physics from St. Xavier's College, an MBA. in Management (Marketing) from Nirma University's Institute of Management, and an M.S. in Marketing and Ph.D. in Marketing from Texas A&M University's, Mays Business School. 

Vamsi Kanuri

University of Notre Dame

Vamsi Kanuri is the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame's Mendoza College of Business. His research examines the performance and consumer welfare implications of digital technologies. His work has been published or is forthcoming in marketing, information systems, operations, and management journals, including the Journal of Marketing, Journal of Marketing Research, MIS Quarterly, Production and Operations Management, Strategic Management Journal, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. Prof. Kanuri's research has earned prestigious awards from the AMA, AMS, INFORMS, and Decision Sciences organizations for its impact on marketing practice. He is also a recipient of the Varadarajan Award for early career contributions to marketing strategy research. Prof. Kanuri serves as an Associate Editor for the Journal of Marketing and Journal of Interactive Marketing, and as an Area Editor for the Journal of the Academy of Marketing Science. He also serves on the editorial boards of Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Production and Operations Management. Prof. Kanuri teaches Managing Digital Engagement in the Undergraduate and Masters programs and Applied Consumer Science in the Executive MBA program.

Vanitha Swaminathan

University of Pittsburgh

Vanitha Swaminathan is Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Center for Branding at the University of Pittsburgh’s School of Business. Her research focuses on branding strategy with a particular emphasis on digital branding. Professor Swaminathan has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Strategic Management Journal, Journal of Academy of Marketing Science, Journal of Interactive Marketing, among others. She recently served as Co-Editor of Journal of Marketing. She has won awards for her research including the Lehmann Best Paper Awards, Journal of Advertising’s Best Paper Award. Professor Swaminathan has previously served a three-year term on the American Marketing Association Board of Directors and has served on AMA’s Academic Council as President. Professor Vanitha Swaminathan has also co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.

Venky Shankar

Southern Methodist University

Venkatesh (Venky) Shankar is Brierley Endowed Professor of Marketing and Academic Director, Cox School of Business, Southern Methodist University. He has been recognized as one among the World's Most Influential Scientific Minds, Top 1% of Marketing Scientists, Top 10 Innovation Scholars, and Top Retail Influencers. He is an AMA Fellow and winner of Parlin Award, Margaret Blair Award, AMS Cutco/Vector Award, Lifetime Retailing Achievement Award, Mahajan Award, Distinguished Alumnus Awards from IIM and IIT, and Clarke Award. He is co-editor of the Handbook of Marketing Strategy and author of Shopper Marketing. The Shankar-Spiegel Award is named in his honor. He is Chair of Marketing Accountability Standards Board (MASB) Advisory Council, ex-President of Marketing Strategy SIG, and a member of CMO council. He is editor emeritus of Journal of Interactive Marketing (JIM), ex-associate editor of JMR, Area Editor of IJRM, and ex-associate editor of Management Science and Journal of Marketing. He is a three-time winner of the Krowe Award for outstanding teaching. He has been a visiting faculty at Stanford University, MIT, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and Indian School of Business. He has a Ph.D. in Marketing from the Kellogg School, Northwestern University.

Vivek Astvansh

McGill University

Negativity fascinates Vivek. Thus, he researches negative behaviors, decisions, and outcomes. His phenomena of interest include bankruptcy, dissatisfaction, layoffs, unionization, trade credit, irresponsibility, misleading marketing, and activism.

Language fascinates Vivek. Thus, he researches managers', consumers', and employees' choices of words and syntax. His phenomena of interest include employee/consumer reviews, Form 10-Ks, earnings call transcripts, and CEO video interviews.

Werner Reinartz

University of Cologne

Werner J. Reinartz is a Professor of Marketing at the University of Cologne, Germany, Distinguished Marketing Scholar of the European Marketing Academy, EMAC Fellow, and Academic Fellow of the Marketing Science Institute (MSI). He is the Vice-Rector of the University of Cologne responsible for the activities around 'Transfer to society' and Director of Center for Research in Retailing (IFH e.V.) at the University of Cologne. Werner holds a Ph.D. in Marketing from the University of Houston. His research interest and expertise focus on the subjects of marketing strategy, retailing, customer relationship management (CRM), and BtoB marketing. His work in these domains has been recognized with major academic awards, such as the Don Lehmann Award, twice the MSI/Paul Root Award, Varadarajan Award, Sheth Foundation/Journal of Marketing Award, Finalist for the O'Dell Award, IJRM Steenkamp Award, Maynard Award, the ISBM Wilson-Sheth Foundation Award, and the AMA Mahajan Award for long-term impact in marketing strategy. He has been co-editor of the International Journal of Research in Marketing. Furthermore, he has been long-standing area editor at the Journal of Marketing as well as long-standing editorial board member for many top journals. His practice-oriented research has been reflected in more than 25 publications in the Harvard Business Press System.