Following a thrilling Round of 16 filled with upsets and dramatic finishes, see which teams are winning the battle for fan engagement across Instagram, TikTok and X.
For author Rachel Beanland, inspiration is rooted in place. The USC alumna shares how her experiences at Carolina and beyond shaped her latest novel, "The Half Life."
This documentary about disability rights advocate Mark Bookman, Ph.D., will screen July 26 at Richland Library Main in Columbia. The free event commemorates the 35th anniversary of the Americans with Disabilities Act.
Assistant Professor Jabari Evans writes for The Conversation about how the 30th anniversary of Jay-Z's landmark debut album, Reasonable Doubt, offers a lens into hip-hop's evolution from outsider culture to global commercial force.
The United States has broken into the rankings for the first time, highlighting the host nation's growing digital momentum as World Cup excitement reaches new heights. France remains No. 1 overall, while the latest rankings reveal which national teams are winning the global competition for fan attention across social media.
A Maymester journey through England and Scotland gave USC students firsthand insight into sports media, fan engagement, visual storytelling and the traditions that shape global sports culture.
France has reclaimed the top spot in the latest Sports Social Pulse(TM) World Cup rankings, as the University of South Carolina's Social Media Insights Lab continues to track the digital influence of national teams during the 2026 FIFA World Cup.
For Chardonnay Ismail, the lessons she learned from USC faculty still guide her career today. Now a client engagement manager at Chernoff Newman, the alumna is paying those lessons forward by supporting Cocky's Reading Express and helping inspire the next generation of readers.
From leading The Daily Gamecock as a student journalist to covering billion-dollar supply chain deals for Axios, Colin Campbell has built a career on curiosity, consistency and a willingness to embrace unexpected opportunities.
New Sports Social Pulse rankings from USC's Social Media Insights Lab show Argentina leading international soccer's digital landscape, while the U.S. Men's National Team records the week's biggest rise after a dominant World Cup performance.
Shayla Rae Merritt is making an impact in Columbia. The USC alumna and Cyberwoven marketing director is helping organizations tell their stories while strengthening her community — work that earned her the Columbia Chamber’s 2024 Young Professional of the Year award.
One educator's commitment to student success will continue to inspire generations. The new Art Farlowe CIC Student Success Award recognizes graduates whose perseverance and dedication reflect the values he championed throughout his career.
University of South Carolina's College of Information and Communications expands social media rankings from college sports to the world's biggest sporting event.
A photo essay produced by University of South Carolina students won first place nationally in the Society of Professional Journalists' Mark of Excellence Awards, one of the nation's most prestigious competitions honoring collegiate journalism.
Bold colors. Bright ideas. Big dreams. Interior designer Amber Guyton turns ordinary houses into joyful homes.
From award-winning campaigns to meaningful client work, Nebo Agency is helping shape the next generation of communications professionals. Meet three SJMC alumni who turned classroom experiences into successful careers at one of the Southeast’s largest independent marketing agencies.
A newsroom legend's legacy is shaping the next generation of storytellers. The new Bertram Rantin Scholarship at USC honors mentorship, truth-telling and the future of South Carolina journalism by supporting the state's top high school journalist.
Professor Scott Parrott writes for The Conversation about how more athletes are opening up about mental health struggles — and how some fans are weaponizing those conversations online.
McKenzie Lemhouse never expected to find her future in library science. Now a librarian at USC Lancaster, she combines research support, student engagement and advocacy to create a welcoming space where students feel seen, supported and connected.
Julie Hutt knows career paths rarely follow a straight line. As the college career services manager, she draws on experiences from Disney to higher education to help students build confidence, connections and long-term career success.
For Amanda Myers, libraries are about more than books — they are spaces for connection and community. Now director of events and experience at Richland Library, Myers began her career shelving books in 2007 and has spent years helping shape meaningful experiences for library visitors.
USC UNESCO Fellow Marc Owen Jones documents in great depth and over many years how digital influence operations are reframing and normalizing violence and mass harm.
When Hurricane Helene swept through the Southeast in 2024, Mary Ramsey reported from Asheville as the storm unfolded. Months later, her coverage of Helene's effect on 2024 presidential election turnout helped earn The Charlotte Observer recognition as a 2025 Pulitzer finalist for breaking news.
The college has officially launched a Bachelor of Arts in Communication major, marking the debut of a long-anticipated program at the university. While communication remains one of the most popular undergraduate majors nationwide, USC has never offered a dedicated degree in the field — until now.
This summer, the College of Information and Communications is co-sponsoring a series of courses on artificial intelligence that are free to the public.