Associate professor Sabrina Habib and ad alumnus Jeff Charney — known for the Aflac duck and Progressive’s Flo — explore whether AI, now capable of generating essays and replicating famous art, could replace human creativity.
Students took home top honors across multiple categories, showcasing standout work in reporting, video, photography and design. The wins highlight the program’s strong, hands-on training—and the rising talent shaping the future of journalism.
Work produced in the broadcast capstone course Carolina News earned nine broadcast journalism students four Student Production Awards from the Southeast Chapter of the National Academy of Television Arts and Sciences, with three others named finalists.
Jungmi Jun and alumnus Nanlan Zhang examine how AI tools are reshaping the way patients and providers connect.
Spanning interactive design, animation and compelling photojournalism in both still and video formats, their winning projects showcase the depth, versatility and impact of visual storytelling across platforms.
New research from faculty member Viviana Zambrano examines whether referencing artificial intelligence in advertising increases purchase intent or fuels consumer skepticism.
AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and USC students rose to the challenge.
Students in instructor Renée Ittner-McManus’ photojournalism course test their skills and capture the thrills at the South Carolina State Fair.
Creativity, craft and strategic thinking were on full display as students from the School of Journalism and Mass Communications earned top honors at the Midlands ADDY Awards gala.
As algorithms increasingly shape news, branding and digital experiences, understanding their impact is more important than ever. Kristin Walker is helping lead that conversation.
SJMC alumnus and former USC mascot Cocky brings kids and families comfort through mascot career.
Samantha Hinton is on track to graduate from the University of South Carolina in May with a bachelor’s degree in advertising. The Summerville, South Carolina, resident started out at Carolina in Palmetto Pathway, a bridge program for first-year students.
Nina Brook, senior instructor and scholastic media programs director, is one of 150 journalism leaders from colleges across the country recognized for efforts to start or expand university-led reporting programs in their region, and their contribution to a national movement of student-powered community reporting.
Back from Ukraine, journalism alumna and former war correspondent Isabelle Khurshudyan begins next chapter at CNN.
Brett Robertson, associate director of the Hazards Vulnerability and Resilience Institute at USC and associate professor of journalism, writes for The Conversation about staying safe in severe winter weather.
TCA, a student-run public relations and media agency rooted in the journalism school, has been giving students real-world experience for two decades.
Hilary Fussell Sisco has received the 2025 Public Relations Society of America Outstanding Educator Award.
A USC graduate has returned to campus, but this time she's on the other side of the classroom. Kelly Grieshaber returned as an instructor this fall, and she is pioneering new programs and classes intended to enhance the rapidly growing sports media sequence.
Senior Alicia Caracciolo looks back on her public relations studies in the CIC, noting that the combination of practical assignments, mentorship and campus involvement played a pivotal role in developing her confidence and leadership skills.
The School of Journalism and Mass Communications participation in the annual National Communication Association Convention stood out due to its dynamic faculty and student participation.
135 dedicated individuals sacrificed sleep for a night filled with purpose, passion and creativity. They channeled their talents into meaningful work —transforming ideas into impactful campaigns that would benefit communities long after the night was over.
Jabari Evans visited the University of Florida, where he delivered a guest lecture titled "The Stories We Tell: Race, Media, and Cultural Power."
Jameson L. Hayes, Ph.D., has built a career at the intersection of advertising, data science and human behavior. Hayes leads research exploring how people form and maintain relationships with brands -- and how data can help us understand those connections more deeply.
Students at the College of Information and Communications will be practicing their media pitching skills this year in a capstone class with juniors and seniors.
Scott, one of Forbes magazine's 100 Most Powerful Women in Media and Entertainment, headlined the 2025 Baldwin Lecture.
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